Mobile Update July 2010


Connections are vital part of human interaction.  Every day the average person experiences hundreds of connections with others.  Some connections may be profound, others casual, business related, and personal.  In the end, these connections shape who we are, and what others will become.  Connections are at the core of the social species, “humans”.  

As the human species and technology progress, the communication medium also evolves.  In a digital world the average person has fewer direct interactions with people each day, as email, texting, and social media have become the preferred methods for many to communicate.  At the core of these connected and disconnected communications, the mobile phone.

"Perhaps these devices are changing the notion of socializing," says Zach Nelson, CEO of Internet company NetSuite.  "In my day, socializing was going out to a party to meet people," Nelson says. "Now, socializing is taking place via networked devices."

The mobile phone market is growing worldwide at a staggering pace.  There were over one billion cell phones sold in 2009, and that number is expected to expand in coming years.  According to IDC, the Smartphone segment is projected to grow at 31% in 2010 and another 22% in 2011.  As this shift to smarter, higher featured hand held devices takes place, a change is taking place in the way business is conducted as well.  ABI Research projects mobile marketing and advertising will exceed $1 billion this year, and mobile retail sales will exceed $100 billion by 2015.  The big question we hear at ISBX is, “Will our business be relevant in the mobile marketplace”.

The mobile device has become the center of many individuals universe.  Ask yourself, when was the last time you left the house without your mobile phone?  As the functionality of mobile devices improve, they will become not just critical to communication but a necessity to manage your life.  Great applications will be core to this shift, just as it was for the Personal Computer.

At ISBX, we have designed a Progressive Digital Agency around assisting clients with managing the evolution of connections in a changing technology world.  A world linked by the web and mobile devices.  At our core, we design and build applications providing connections over the web, to any device.  We also provide advanced creative, technology, and marketing to improve the value of your connections.

Predictions from Gartner:

Mobile phones will overtake PCs as the most common Web access devices worldwide by 2013, according to a new forecast by research firm Gartner. That's an even more aggressive outlook than Morgan Stanley's projection that the mobile Web will outstrip the desktop Web in five years. 

Looking ahead to 2014, Gartner estimates that 3 billion of the world's adult population will be able to conduct transactions via mobile or Internet technology. "Cash transactions will remain dominant in emerging markets by 2014, but the foundation for electronic transactions will be well underway for much of the adult world," according to the firm.

Gartner Identifies the Top 10 Consumer Mobile Applications for 2012

  1. Money Transfer
  2. Location-Based Services
  3. Mobile Search
  4. Mobile Browsing
  5. Mobile Health Monitoring
  6. Mobile Payment
  7. Near Field Communication Services
  8. Mobile Advertising
  9. Mobile Instant Messaging
  10. Mobile Music