Red Bull

Overview

Event management with Bluetooth beacon tracking

Red Bull North America’s (RBNA) Infor­ma­tion Tech­nol­o­gy teams are broad and diverse, cov­er­ing dozens of dif­fer­ent soft­ware ini­tia­tives at any giv­en time. They need­ed a part­ner that was on their time zone (PT) to help out across a num­ber of initiatives.

Services Provided

UI Design

App Development

Platform

iOS

Android

CMS

Challenge

The Challenge

Despite being known as the world’s biggest ener­gy drink com­pa­ny, Red Bull is also a mar­ket leader in design­ing and devel­op­ing soft­ware solu­tions to pow­er its inter­nal busi­ness process­es. They need­ed a pro­fes­sion­al team with mature expe­ri­ence to iter­ate and improve upon their vast tech­nol­o­gy systems.
ISBX was approached because of its spe­cif­ic knowl­edge in busi­ness tech­nol­o­gy con­sult­ing and its proven abil­i­ty to deliv­er com­plex infra­struc­ture solu­tions to estab­lished enterprises.
Solution

Solution

ISBX was engaged to spin up mul­ti­ple teams com­prised of a mix of soft­ware design and engi­neer­ing tal­ent, engag­ing on each ini­tia­tive in par­al­lel devel­op­ment tracks. The goal was sim­ple, max­i­mize the devel­op­ment band­width to cre­ate the great­est impact in the short­est pos­si­ble time.
One of the pri­ma­ry projects ISBX was called upon by RBNA was the Co-Pilot Plat­form. Co-Pilot con­sists of both an appli­ca­tion and an admin­is­tra­tive back­end that man­ages inter­nal team mem­bers as well as out­side con­trac­tors for the many events Red Bull puts on every month. These events cov­er every­thing from Bull Rid­ing to Surf Con­test, as well as inter­nal events such as Red Bull Col­lege for new employees.
Anoth­er project for which ISBX was charged with help­ing out was help­ing to locate all the famous Red­Bull Cool­ers! After con­duct­ing an inter­nal study, Red Bull North Amer­i­ca (RBNA) esti­mat­ed a loss of $45M per year in mis­placed or lost Red Bull brand­ed cool­ers. In an effort to resolve this, RBNA’s busi­ness intel­li­gence and infor­ma­tion tech­nol­o­gy divi­sion approached ISBX to build a Blue­tooth bea­con solu­tion to enable RBNA ven­dors to track the place­ment of these coolers.
ISBX’s solu­tion address­es sev­er­al top­ics spe­cif­ic to the engagement:
  • Scan, place and acti­vate new Blue­tooth beacons
  • Com­bine the use of GPS and Blue­tooth to reduce bat­tery load on the mobile device
  • Track and ver­i­fy cool­er placement
  • Map-based UI view to show­case cool­er place­ment and last status
  • Enter­prise grade solu­tion that is robust, sim­ple, effi­cient, scal­able, and reliable

Collaborate with us

Ready to discuss your project? Please fill out the basics in the form below to get in touch with us. We would love to hear from you! If you don’t like filling out forms just send an email to info@isbx.com to start discussing your project with our team!

Project Budget