Image Recognition on the Horizon

I was recent­ly excit­ed to read through the Time mag­a­zine “Wire­less” issue.  Some of us still enjoy print mag­a­zines from time to time. As the Pres­i­dent of a lead­ing appli­ca­tion devel­op­ment agency, this was going to be a fun read for me.  I only read through the ini­tial few pages when I noticed a fea­ture that touts/explains a new fea­ture with­in the Time Mobile appli­ca­tion.  This new fea­ture gives the user the abil­i­ty to scan a select num­ber of images to unlock video con­tent through­out the mag­a­zine.  It could have worked bet­ter, but I like where they are going with this.

ISBX has been work­ing with this same tech­nol­o­gy and con­cept, which we call Image Recog­ni­tion, for over a year now.  We have cre­at­ed projects, pro­to­types, and demos (com­mis­sioned) for some of the largest brands in the world, but for var­i­ous rea­sons this tech­nol­o­gy has yet to com­plete­ly explode onto the mobile land­scape. These big steps in mobile evo­lu­tion are usu­al­ly caught up in com­mit­tees.  Every­one under­stands the Image Recog­ni­tion idea, but they don’t want to be the first one out of the gate.

Imag­ine a day when no mat­ter what you point a mobile cam­era at, you could (at your dis­cre­tion) receive video con­tent that pro­vides fur­ther information. 

While this is not the most amaz­ing con­cept, con­sid­er­ing what can be done with Aug­ment­ed Real­i­ty, as every­one likes to ogle at 3D, it is a great deal more finan­cial­ly prac­ti­cal to unlock video con­tent and imagery, reusing exist­ing content. 

The real pow­er behind an appli­ca­tion of this type is how one could poten­tial­ly opti­mize his or her exist­ing busi­ness, and even cre­ate new rev­enue chan­nels.  We are cur­rent­ly in nego­ti­a­tions with a num­ber of major play­ers to see this tech­nol­o­gy through to ubiq­ui­ty in our col­lec­tive, every­day lives.  As of today, it is great to see that the Time Mobile app has just start­ed to get toes wet.I was recent­ly excit­ed to read through the Time mag­a­zine “Wire­less” issue.  Some of us still enjoy print mag­a­zines from time to time. As the Pres­i­dent of a lead­ing appli­ca­tion devel­op­ment agency, this was going to be a fun read for me.  I only read through the ini­tial few pages when I noticed a fea­ture that touts/explains a new fea­ture with­in the Time Mobile appli­ca­tion.  This new fea­ture gives the user the abil­i­ty to scan a select num­ber of images to unlock video con­tent through­out the mag­a­zine.  It could have worked bet­ter, but I like where they are going with this.

ISBX has been work­ing with this same tech­nol­o­gy and con­cept, which we call Image Recog­ni­tion, for over a year now.  We have cre­at­ed projects, pro­to­types, and demos (com­mis­sioned) for some of the largest brands in the world, but for var­i­ous rea­sons this tech­nol­o­gy has yet to com­plete­ly explode onto the mobile land­scape. These big steps in mobile evo­lu­tion are usu­al­ly caught up in com­mit­tees.  Every­one under­stands the Image Recog­ni­tion idea, but they don’t want to be the first one out of the gate.

Imag­ine a day when no mat­ter what you point a mobile cam­era at, you could (at your dis­cre­tion) receive video con­tent that pro­vides fur­ther information. 

While this is not the most amaz­ing con­cept, con­sid­er­ing what can be done with Aug­ment­ed Real­i­ty, as every­one likes to ogle at 3D, it is a great deal more finan­cial­ly prac­ti­cal to unlock video con­tent and imagery, reusing exist­ing content. 

The real pow­er behind an appli­ca­tion of this type is how one could poten­tial­ly opti­mize his or her exist­ing busi­ness, and even cre­ate new rev­enue chan­nels.  We are cur­rent­ly in nego­ti­a­tions with a num­ber of major play­ers to see this tech­nol­o­gy through to ubiq­ui­ty in our col­lec­tive, every­day lives.  As of today, it is great to see that the Time Mobile app has just start­ed to get toes wet.