UX & Information Architecture

Defining The Conversion Funnel

Every great mobile app and web­site focus­es on guid­ing the user through a series of steps from dis­cov­er­ing your app to get­ting the user to inter­act with the app and accom­plish your objec­tive. We call this process the con­ver­sion fun­nel. When we kick off the UX design phase of the project we first take the time to under­stand your tar­get audi­ence and the user per­sonas that will use your mobile app and web­site. We per­form a com­pet­i­tive analy­sis look­ing at your com­peti­tors and evaluat­ing what they do well and where they are lack­ing so we can help you define a user experi­ence that is the best-of-breed in the industry.
With this knowl­edge we can then draft flow­charts and sitemaps for col­lab­o­ra­tive feed­back and solid­i­fy­ing user flows. We work col­lab­o­ra­tive­ly with you to make sure we get the project off on the right track.

UX/UI Audit

The User Inter­face and User Expe­ri­ence Audit is a great tool for clients to con­sid­er for their web­sites and appli­ca­tions. It can help them under­stand how well their web­site or appli­ca­tion works, the strengths and weak­ness­es of their design, and the oppor­tu­ni­ties they have to improve it.
A user inter­face and user expe­ri­ence audit is a cru­cial part of the design process. It helps you under­stand how users inter­act with your web­site or app, and it can help you iden­ti­fy oppor­tu­ni­ties for improvement.
The goal of a UI/UX audit is to gath­er feed­back from users about how easy your web­site or app is to use. You can do this in per­son by hav­ing users test an ear­ly ver­sion of your prod­uct, or through remote test­ing meth­ods like sur­veys and usabil­i­ty tests.
After run­ning a UI/UX audit, you’ll have infor­ma­tion about how well your site or app works for real users. This will help you make informed deci­sions about what to include in final ver­sions of your product.

Storyboards and Wireframes

The most impor­tant part of the infor­ma­tion archi­tec­ture design phase is the sto­ry­boards and wire­frames. These doc­u­ments pro­vide a blue­print for you mobile app and web­site. Just like a con­struc­tion project, the blue­prints serve as an archi­tec­tur­al guide for our cre­ative design team and soft­ware devel­op­ers so they can build your prod­uct to a spec­i­fi­ca­tion that has been mutu­al­ly agreed upon. Wire­frames are also a great tool for con­stant col­lab­o­ra­tion and brain­storm­ing iter­a­tive enhance­ments to tour prod­uct after launch. Sub­tle changes to the app can be visu­al­ized with­out hav­ing to go through a lengthy devel­op­ment phase.

Product Optimization

User expe­ri­ence design and infor­ma­tion archi­tec­ture does­n’t stop after this ini­tial phase in the project. After launch­ing your App and web­site we uti­lize ana­lyt­ics and report­ing tools such as Google Ana­lyt­ics, Mix­Pan­el, and Loc­a­lyt­ics to eval­u­ate the con­ver­sion fun­nel and see how your App and web­site is doing to dri­ve con­ver­sion. We can deter­mine if there are road­blocks in the user flows or change in user behav­ior. This analy­sis will help us make the nec­es­sary changes and tweaks that will improve the user fun­nel and increase conver­sion rates for your web­site and App.

Product Design - UX

User Expe­ri­ence Design is all about mak­ing sure that peo­ple are hav­ing a good expe­ri­ence using your prod­uct or ser­vice by pri­or­i­tiz­ing usabil­i­ty over visu­al appeal. This means that you should focus on cre­at­ing an expe­ri­ence where users can accom­plish tasks eas­i­ly with­out being dis­tract­ed by things like ani­ma­tions or flashy graph­ics that aren’t actu­al­ly help­ing any­one accom­plish any­thing impor­tant on your site or app (which could lead them astray from what­ev­er task they set out to do).

Product Design - UI

A User Inter­face is what peo­ple use to inter­act with your web­site or appli­ca­tion. This can include but­tons, menus, forms, and oth­er ele­ments that help users nav­i­gate through dif­fer­ent pages of your site or app. The User Inter­face should be designed in a way that makes it easy for users to find what they’re look­ing for with­out get­ting lost in the nav­i­ga­tion system.

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