SoundFi

Overview

Personalized in-theater 360° audio

Domes­tic movie the­ater atten­dance hit a 25 year low in 2017, forc­ing the­ater own­ers to start look­ing for new and inno­v­a­tive ways to attract a diverse pop­u­la­tion back to the big screen.

Services Provided

User Experience

UI Design

App Development

Platform

iOS

Android

CMS

Challenge

Getting the movie experience in the palm of your hand

Sound­Fi want­ed to bring some life back into the movie-going expe­ri­ence by intro­duc­ing an immer­sive expe­ri­ence dri­ven by head­phones and an app that pro­vides HD audio for select movies.
Solution

Solution

ISBX was engaged to cre­ate the mobile imple­men­ta­tion of Sound­Fi, an immer­sive bin­au­r­al audio expe­ri­ence deliv­ered to users’ per­son­al head­phones via their mobile device. This enhanced audio allows users to expe­ri­ence the movie in a bet­ter way. In addi­tion, some movies allow users to choose from over 30 dif­fer­ent lan­guages, replac­ing the need for subtitles!
Start­ing from a clien­t’s vision, ISBX has launched Sound­Fi which is now offered in over 30 lan­guages world­wide, from Italy to Sin­ga­pore. The days of try­ing to read sub­ti­tles are over, and a per­son­al expe­ri­ence for movie view­ing in the­aters is born.
“My goal as a film­mak­er is always to give the audi­ence the best expe­ri­ence I can. I’ve always thought it’d be great to have a choice to put head­phones on to real­ly immerse [view­ers] into the film.”
– Antoine Fuqua (Sound­Fi Investor & Movie Director)

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